Mindful Physician Coaching

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The Sunk Cost Fallacy: When Physicians Struggle with Change

When I learned about the concept of “sunk cost”, I felt as if a giant lightbulb had clicked on in my head.  Suddenly, the reason behind so many misaligned decisions began to make sense.

The term, borrowed from economics, refers to our tendency to keep doing something that is not in our best interest due to expenses that have already been paid and are not recoverable. These compounded investments of time, energy, and capital can influence your decision making for years to come, leading to choices, both professional and personal, that are increasingly disconnected from your goals and values.

Sunk costs encompass the time, money, and resources you've already dedicated to your current situation. That could mean a job, a relationship, or even a big purchase. For physicians, the idea of cutting your losses can be especially tough if you’ve put your heart and soul into building your practice or establishing a reputation in your community, even if it’s no longer a good fit.

Understanding the Sunk Cost Fallacy

The sunk cost fallacy is the mistaken belief that because you’ve invested so much into something, you should continue to do so, even when it’s no longer serving you. This cognitive bias can compel you to shore up unwise decisions long after they have ceased to be productive or fulfilling.

It explains why it can be so hard to change, move forward, or walk away, even when you know that your existing path is neither sustainable nor sustaining.

However, this is precisely where the fallacy lies. The time and energy you've already spent are, by definition, "sunk"—they cannot be recovered, no matter what you decide to do next.

Therefore, the most important question isn't about the past but about the future: Is staying in your current job or situation the best decision for your long-term happiness and career fulfillment?

Moving Beyond the Sunk Cost Fallacy

If you’re feeling unfulfilled, overworked, or simply stuck in a role that doesn’t align with your goals or values, it may be time to consider a change. But how do you overcome the weight of sunk costs?  Here are a few ideas to help you move forward:

  • Acknowledge the Fallacy:  Recognize that the time and effort you've put into your current job are not wasted if you decide to leave.

    These hard-earned experiences have shaped you into the physician and the person you are today, equipping you with valuable knowledge and skills that you will carry into any future position.

  • Evaluate the Present and Future: Instead of focusing on past investments, be it time, capital, or focus, ask yourself whether your current role is helping you grow or holding you back. Is it contributing to your overall well-being, or is it draining your joy? Are you contributing in a way that feels right and true to your ideal self and the life you hope to live?

    Consider where you want to be in the next five or ten years. Will staying in your current position help you get there, or is it time to explore new opportunities?

  • Reframe the Leap: Taking on a new job or position does mean starting over in some respects but take some time to reframe this idea. Physicians often undervalue their hard-earned knowledge and expertise.


    You're not starting from scratch; you’re starting from experience. The wisdom, skills, and insights you've gained in your current role are assets that will make you more effective and confident in your next position.

  • Seek Support: If you're struggling with the decision to leave a job, consider seeking counsel from trusted colleagues, mentors, or a physician coach.

    Sometimes, an outside perspective can help you see the situation more clearly and provide the encouragement you need to take the next step.

Conclusion: Embrace Your Experience

Don’t let the weight of past investments hold you down.

Changing jobs or moving into a new position can be daunting, but it’s crucial to remember that your past efforts are not lost.

Your hard work has girded you with the tools and insights you need to thrive in your next iteration, be it a new medical practice, a leadership role, or a creative retirement.

By following your own personal compass and moving beyond the sunk cost fallacy, you’ll empower yourself to make decisions that align with your true goals and values.

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